Sony Ericsson Z300

Sony Ericsson Z300 Specification & Features

Show / hide detailed Z300 specifications and features

Display	Type	STN
	Size	128px X 128px
	Colors	65536
	2nd Display
Camera	Type
	Zoom
	Flash
	Video
Organiser	Alarm
	Calculator
	Calender
	Predictive Text	T9
	PC Sync
	Speaker Phone
	Voice
Messaging	SMS
	MMS
	EMS
	IM
	Email
Multimedia	Java
	Ringtones	Polyphonic
	Music Playback
	Video Playback
Connectivity	GPRS
	EDGE
	WAP	1.2.1
	Cable	RS232
	Infrared
	Bluetooth
	Wifi
Extra	Radio
	Touch Screen
	QWERTY
	Others	Embedded games, Crystal Décor

Sony Ericsson Z300 Review

This model really has no problems with the connection quality, and the loudspeaker is loud enough in many cases. Speakerphone is lacking, and a complete set of functions hardly corresponds with an idea of a budgetary phone. This model is predicted only for calls, but at the same time provides with no extra conveniences like a phonebook, memory for SMS and so on. Every possible and impossible function is cut. Ones feeling nostalgia for the coming-to-be of mobile connection and the first models will probably like this phone, and others will find it uninteresting. n July 2005 we focused the group of Sony Ericsson Eva (Z300 in the end, though the Z100 would suit better) on demand of one maker. The results were rather expressive. Youth audience appreciated its looks, but the absence of mp3 and any capability of connection to other phones even using IrDA made buying it dubious for them. However, the percentage of possible sale based on the appearance and its price is rather high, it forms 74% for each customer group the device is targeted at. At the same time it reduced on 15 percents after starting the device for the first time, examining it for several minutes. Those numbers show that this is the phone that parents will impose to their children, or it will be bought as a present. And a short review for 5 focus groups is the following. This phone will be sold well as a cheap clamshell if the price really falls much. In other cases it has no advantage over its rivals, and thus won’t be demanded. Considering the fact about 65 percents of Sony Ericsson’s users are men, we can say the niche for the Z300 is rather small. Unfortunately, Sony Ericsson is incapable of creating a low-end phone appropriate to the current market situation today. Each year the company makes worse to itself producing really weak morally outdated solutions. When a company takes little of the market and is not very famous, such things will do. But that is absolutely inadmissible for a trade mark which positions itself as an innovation one. By releasing the Z300 Sony Ericsson put a delayed-action mine under its future sale. Users of the Z300 are likely to change the manufacturer and the model. Thus they will be lost for the future company models. It seems Sony Ericsson realizes it, but only aspires to hit the assortment target and doesn’t care about its image.

posted by mobile-review.com

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